The Listing Process

Ken Leong and Mary Porohowski are industry leaders in the Vancouver real estate market, with a lengthy list of accolades to prove it. This includes multiple Medallion President's Club awards and membership in the RE/MAX International Hall of Fame. They also have a strong interest in architecture and possess a keen design sense, giving clients an advantage when it comes to maximizing their property value. With an influential online presence across multiple advertising platforms, the Exclusive Vancouver Real Estate Group is one of Vancouver’s pre-eminent real estate teams.

 


Market Analysis and Valuation

A Comparative Market Analysis (CMA) of competing and recently sold properties will be presented to all prospective clients. Based on this CMA, a tailored pricing strategy is developed, and the real estate needs of the client will be discussed to best suit their real estate requirememts. The home selling process will be explained, and any questions answered.

Staging

Staging services will be provided using in-house inventory of designer furniture, art, and accessories. Third party service are available on an as-required basis. Real estate is an emotional purchase for many, making how a home is presented key to forming a good first impression. Staging has been proven to contribute to achieving a higher value, and a quicker sale than a home that is not well-presented.  

Check out our staging gallery here.

Professional Photography and Video Tour

The internet is where most home buying research begins. Professionally produced photography and videos help showcase listings in the best possible light, and attract the maximum amount of interest. These photographs are also used to create impactful print marketing. As they say "a picture is worth a thousand words."

Floorplan

A professionally computer-generated floor plan of all new listings will assist buyers with understanding the layout and size of a property, as well as suggest ideas for furniture placement. In conjunction with the professional video and photo tour, a buyer will be able to envision the property more effectively from a well-generated floorplan than just photos alone. 

Multiple Listing Service

All participating real estate brokers use the private Multiple Listing Service (MLS) database as their primary tool to share information about listed properties. By uploading a listing to the MLS database, the details regarding the property will be accessible via standard Realtor search tools. In addition to the broker database, a publicly-accessible version of the listing will be published on Realtor.ca, and the Exclusive Vancouver website. 

Marketing Collateral

Exclusive Vancouver marketing collateral materials include proffessionally designed brochures, feature sheets, flyers, and direct mail pieces. These creatively-designed materials are used to increase and enhance the listing's exposure to its target market.   

 

 

Site Signage

A large amount of public interest in a listing is a result of seeing a "For Sale" sign on the property, directing them to information about the property via a phone call or through the Internet. 

Website Promotion

All new listings will be featured on the Exclusive Vancouver website, www.exclusivevancouver.com, as well as being promoted on realtor.carealtylink.orgremax.caexclusivevancouver.com, BCcondos.net, and other sites associated the real estate industry.

Social Media and Search Engine Marketing

Exclusive Vancouver has a very strong social media presence. This is utilized by posting listings, open houses, and listing status changes to Twitter, Instagram, and Facebook daily. Google Adwords campaigns are often utilized, to drive buyers browsing the Internet for real estate in Vancouver to the Exclusive Vancouver website and current listings.

International Marketing

The Exclusive Vancouver team hosts many of its current listings on Juwai.com. It is China’s preeminent advertising platform for foreign properties.  It receives over 2.6 million monthly Chinese consumer visitors – from 403 cities in China and 165 countries around the world. Juwai hosts listings behind China’s firewall, as websites not hosted in Asia can either be blocked or experience very slow page loading. This allows fast and easy access to foreign buyers within Asia.

Electronic Mailouts

Lasso (TM) is a CRM databased utulized by the Exclusive Vancouver team to manage interest in current listings, and email correspondence with prospective clients. It is used to send out email blasts to a database of clients, providing them with complete property details. A comprehensive activity report is generated from each email sent out, summarizing and tracking those who opened or forwarded the listing in question.

 

Showings, Open Houses and Personal Selling

All marketing efforts are lost if effective personal selling is not incorporated into the marketing program. This is where experience really matters. Having performed tens of thousands of buyer presentations, clients can be assured that private showing appointments, agent open houses, and public open houses will be conducted by a licensed member of the Exclusive Vancouver Real Estate team.

Activity and Market Updates

All clients will be informed about current Market trends, including information on price changes, sales of competing properties, and any other relevant news.  Clients will also be sent weekly activity reports summarizing all telephone calls, emails, showings, and open houses, as well as analytics outlining their listings performance online (websites, social media, SEO, etc.). These activity and market updates will allow the team, and client, to be responsive to market changes. 

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